A simple business plan

19 01 2010

Unless you want your startup to die, you need to have laser-like focus on your goals.  For some the issue is developing the focus, but for most (like me) the issue is defining clear goals.

I came across a simple one page business plan from Daniel Harkavy recently, and thought I’d put it to the test.  The plan is described in Daniel’s article above, and consists of three parts: outcomes, disciples, and improvements.

Outcomes are the specific and measurable goals for the coming year.  For ClimbPoint, my goals are to sell 10 licenses (2 by mid-February) and contact every university climbing wall in the US (at least 60 by mid-February).

To achieve these outcomes, there are certain disciplines, or behaviors/tasks I’ll need to repeat over and over (note that disciplines are not goals).  For me that means making 15 calls per week (at least one per day), allocating one hour per week to business development, and doing a weekly sales review.

Along the way my efforts will be helped by a few specific improvements, or one-time projects.  So far my list includes creating a master list of all potential customers, drafting a brief survey for these customers (so I can better understand my market), and compiling tips for climbing wall risk management that I can give away as a free resource.

My plan is mainly a sales plan, and is inspired by The Ultimate Sales Machine. To be honest, I am terrified to put this plan into action, because I know that 90% of the people I contact will not be actively thinking about buying what I’m selling.

Hopefully though the next few weeks will be an experiment in which I’ll learn about sales and gain a better understanding of the state of university climbing wall management.