Fun email marketing with MailChimp

28 05 2009

mailchimp2With the recent release of ClimbPoint 0.8 I decided to take another look at email marketing software and was pleasantly surprised — no, delighted — by MailChimp.

Prior to discovering MailChimp, I used generic mailing lists in Gmail and squandered a 60 day trial of Constant Contact (I think I sent out only one email).  This article has a good summary of the major features that MailChimp offers, but there are three that appeal the most to me.

1. Easy to use

First and foremost, it’s incredibly easy to use.  In fact, I was able to just copy and paste my list of contacts from Excel directly into MailChimp.  Creating the email was pretty painless too, no webinars required!

2. Fun and entertainingmailchimp

Sending emails sounds about as dull as it gets, but I have to admit that I truly enjoy using MailChimp.  I think it’s mostly due to the chimpy compliments, but the stats are entertaining as well.  Who knew looking at stats on the most recent mailing campaign could be so addicting?

Thanks to MailChimp, I now know that about 30% of my list members actually opened and read the recent email that I sent, and about 15% actually clicked one or more links.


3. Priced for startups

I plan to send under 100 messages a month, so I could never really justify spending $180 a year on a Constant Contact subscription — that’s 15 cents an email!  MailChimp has a sweet pay-as-you-go plan which ends up running about 3 cents an email.

My recent campaign cost me all of about $5, and it looks very professional.  If you’re interested in checking it out, sign up using this link and get a $30 account credit if you decide to join!

Kudos to the team at MailChimp for a job well done!




One response

29 05 2009

Thanks for a well-written and informative post.

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